The celebrations, which begin on 24 May, will last for three months from today
Nissan’s budget brand Datsun has been in India for half a decade now. The Japanese carmaker has announced that it will be celebrating this feat by flagging off the third leg of its ‘Datsun Experience Zone’. This initiative is aimed at attracting prospective customers as Datsun travels with 12 decorated canters to 750 locations, including 160 districts and 300+ tehsils, placed within a radius of 50-100km of its showrooms. Those interested in test driving a Datsun vehicle can check its entire product lineup, including the redi-GO, Go and GO+, at these zones.
Here’s some more info from the official press release:
Taking forward the brand’s promise of providing progressive mobility and celebrating its fifth global anniversary in India, Datsun flagged off the third leg of ‘Datsun Experience Zone’ from Vertex Nissan in Gurgaon today.
After two successful seasons in 2017, Datsun Experience Zone is back in 2018 with a more comprehensive coverage and experience. Starting today, twelve specially designed canters adorned with eye-catching livery that features 5th anniversary celebrations campaign will travel to 750 different locations including 160 districts and 300+ tehsils within a 50-100 km radius of Nissan/Datsun showrooms across India.
Commenting on the launch, Peter Clissold, VP Marketing, Nissan Motor India Pvt. Ltd. said, "It has been our endeavour to provide progressive mobility to consumers in India. After two successful seasons in 2017, we are excited to kick off the third season where we aim to take the Datsun Experience Zone to 750 locations in the country. It is a testimony to our commitment to reach out to consumers in hinterlands and give them an experience of our brand promise through our products. We are looking forward to welcoming new customers to our family through this three months long promotion”.
Datsun Experience Zone III is going to offer prospective customers the opportunity to take test drives of its flagship car Datsun redi-GO, along with GO and GO+, in addition to having fun with the onboard entertainment and games that come with the canter vans. The canters will be a medium for interactions with customers, with an emcee showcase the redi-GO AMT’s best-in-class features, introduce Datsun’s latest product portfolio and distribute Datsun brand merchandise. The canters will serve as a platform to engage with customers through gesture-based games that demonstrate the USPs of the showcased Datsun cars, and other fun activities.
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