The South Korean automobile giant Hyundai organised its launch event of the neo fluidic Elantra at the ITC Maurya Delhi. The event was a medium to allow the users to be familiar with the latest generation of Elantra in an attempt to bring Elantra to Indian homes, which the Earlier generation failed to succeed at. With the fluidic design and a further improved exteriors the car definitely had the audience turn heads praising it. The company used visual communication as an excellent medium to convey the specifications of the new Elantra. The laser and lighting show was nothing less than a magic show depicting a standstill car face all sorts of challenges that it might be facing in reality,. These effects included the rain, bumps and speed breakers in which the vehicle evidently performs marvellously.
Another main characteristic that the launch featured is the exterior fluidic design. Making it one of the few fluidic design cars launched by Hyundai in recent years, the car is expected to perform with exceptional authority due to its neo fluidic design. This also helps the car design stand out being arguably one of the best designed cars in tis class. The rear of the car features an amazing design with the curves and the strokes going through the design in a synchronised manner. The launch ended with the executives informing the prices of the three variants in which the vehicle is launched in India. The base variant costs 12 lakhs while the top end variant costs 14.5 lakhs making it one of the affordable quality sedans.